NIO Day 2024: NIO Launches Luxury ET9 and Affordable Firefly Brand

During the NIO Day 2024 event held last Saturday, NIO unveiled its most expensive and most affordable mass-produced vehicles: the smart electric executive flagship ET9, priced at 788,000 yuan, and the first model of the smart electric premium compact car brand Firefly, with a pre-sale price of 148,800 yuan.
On December 22, at a face-to-face event with NIO media, NIO founder and chairman Li Bin stated that by 2035, at least five of the top ten global automotive companies will be Chinese, with Chinese companies holding over 40% of the global market share. “As for whether NIO is among them, we will definitely redouble our efforts and not be left behind by our excellent Chinese peers; we strive to be one of them.

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” In Li Bin’s view, the development of a company in the automotive industry is like a marathon on a muddy road. “Considering the global regional distribution and unique development characteristics of the automotive industry, many automotive companies will survive in the future. However, there may be some transformations later, such as some companies that were originally doing well being eliminated later on.

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” Li Bin said.

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Regarding the luxury car market that NIO ET9 is targeting, Li Bin discussed that the higher the market goes, especially towards the executive level, the more important the “consensus market” becomes, meaning that what “everyone thinks” is very important.

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