From December 19th to 22nd, Honor’s Internet service ‘Enjoy Life Festival’ was successfully held in Guangzhou. This is also the final stop of the year after Kunming, Chengdu, and Beijing. This time, Honor’s Internet service brings diversified intelligent life to Guangzhou. The pop-up store of ‘Enjoy Life Space’ that integrates advanced AI experience, as well as a series of theme salons centered on the concept of digital life, ‘heat up with AI’ together with the people of Guangzhou and fully embrace technology and intelligent life.
Explore the technological space and feel the intelligent life in ‘Cantonese’ style. Guangzhou is one of the representative places of Lingnan culture and has strong regional characteristics in many fields such as landscape, art, folk customs, and language. The Enjoy Life Space is divided into ten exhibition areas. Each exhibition area is equipped with fresh interactive gameplay according to its own characteristics.
Indulge in themed salons and expand your digital life horizons. Beyond immersive scene experiences, Honor’s internet services have invited product managers and industry leaders to hold five themed salons, discussing smarter digital living with users on-site. The HONOR Talents Global Design Competition, in collaboration with Honor Themes, has created the ‘Youth Empowerment Honor Lectures’ to explore how technology and art can seamlessly blend to revitalize traditional culture.
YOYO suggests that product managers share ‘hidden’ Honor phone tricks face-to-face, transforming into ‘Smart Living Commissioners’ to lead users in exploring new ways of working, traveling, entertaining, and learning empowered by AI. The Honor App Market focuses on listening to user voices, partnering with Xinhua Dictionary APP for in-depth interviews, and jointly exploring higher-quality app experiences that meet user expectations. The Reading APP specially invites best-selling author Shao Busi to meet friends through books and explore the magical ‘Breathing Journey’ with users. Notably, the Honor Game Center collaborates with the popular new game ‘Decisive Peak’ to create an exciting 5V5 offline competition, recruiting players on-site to participate in the event, allowing users to fully experience the smooth gaming experience brought by Honor’s latest GT series phones and Turbo X’s extraordinary frame painting engine technology, and to enjoy the charm of the integration of e-sports and technology. In the year of advancement, the Honor Enjoy Life Festival is an offline activity IP formed by replicating online quality applications and services to create trendy experiences and interactions. In 2024, the Enjoy Life Festival started in Kunming and was successfully held in various cities. From the aesthetics of the Spring City to the national treasures of intangible cultural heritage, from the authentic taste of Beijing to the culture of Lingnan, the Enjoy Life Festival deeply integrates regional characteristics while continuously expanding scene experiences and new paradigms of on-site interaction. Through fun welfare activities, interactions with industry leaders, e-sports gaming events, it integrates new hardware, new themes, new applications, new games, and introduces various popular IPs, creating a city punch card craze and providing a platform for users to relax, broaden their horizons, and enjoy a smart life offline. While allowing users to participate and enjoy new experiences brought by technology more immersively, Honor’s internet services also focus on listening to user voices, using real user feedback to improve products and experiences. With the conclusion of the Guangzhou station, the Enjoy Life Festival IP has been further recognized in the breadth and depth of digital life experiences, with more and more users and developers choosing to join and grow together. In the future, as Honor’s internet service products and services continue to upgrade, the Enjoy Life Festival will enter more cities, helping technology to better benefit more users in the AI era.
